Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
€ 109,90
Envio em 4/5 dias
Informação do Produto
| ISBN | 9781292745275 |
|---|---|
| Autores | Forest David, Fred David, Meredith David |
| Editora | Pearson Education Limited |
| Formato | Capa mole |
| Número de páginas | 672 |
| Peso (kg) | 1,438 |
| Data de Publicação | 24/04/2025 |
| Preço (iva excl.) | € 103,68 |
| Imposto | € 6,22 |
| Preço (iva inc.) | € 109,90 |
| Disponibilidade | 2 unidades em armazém externo |
Descrição do Produto
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today''s complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.
The 18th Edition features updated research, cases and examples. As a result, you''ll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.