Made To Stick

€ 12,72


Envio em 4/5 dias

Informação do Produto

ISBN9780099505693
EditoraCornerstone
Preço (iva excl.)€ 12,00
Imposto€ 0,72
Preço (iva inc.)€ 12,72
Disponibilidade1 unidade em armazém externo

Descrição do Produto

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.