Cases in Strategic Management
€ 92,90
Informação do Produto
| ISBN | 9789811370632 |
|---|---|
| Autores | Sanjay Dhir, Sushil |
| Editora | Springer Verlag, Singapore |
| Formato | Capa dura |
| Número de páginas | 260 |
| Peso (kg) | 0,584 |
| Data de Publicação | 03/05/2019 |
| Preço (iva excl.) | € 87,64 |
| Imposto | € 5,26 |
| Preço (iva inc.) | € 92,90 |
| Disponibilidade | 1 unidade em armazém externo |
Descrição do Produto
This book shows how strategic management can be practiced in the context of flexibility. It discusses strategic formulation and implementation perspectives and practices, including vision and mission, general environment analysis, industry analysis, competitive advantage, resource and capability view, generic strategies, business level strategy, corporate level strategy, international strategy, change and turnaround, strategic implementation, and strategic controls, as well as flexibility embedded in these concepts.
It can be used as a primary textbook for managerial programs for executives, and as a supplementary case textbook for core MBA courses. Exploring "Strategic Formulation" and "Strategic Implementation" concepts from a flexibility perspective, it is also an excellent companion to leading strategic management textbooks.