Strategic Design

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Informação do Produto

ISBN9789063694456
EditoraBIS Publishers B.V.
Preço (iva excl.)€ 39,53
Imposto€ 2,37
Preço (iva inc.)€ 41,90
Disponibilidade2 unidades em armazém externo

Descrição do Produto

Design professionals are no longer just executors of new product/service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. This book provides an overview of these practices, and case examples in which companies and designers have effectively used these practices.