Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
€ 421,90
Informação do Produto
| ISBN | 9781799819479 |
|---|---|
| Editora | Business Science Reference |
| Preço (iva excl.) | € 398,02 |
| Imposto | € 23,88 |
| Preço (iva inc.) | € 421,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.