Marketing Management in Turkey
€ 130,90
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Informação do Produto
| ISBN | 9781787145580 |
|---|---|
| Editora | Emerald Publishing Limited |
| Preço (iva excl.) | € 123,49 |
| Imposto | € 7,41 |
| Preço (iva inc.) | € 130,90 |
| Disponibilidade | 1 unidade em armazém externo |
Descrição do Produto
Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.