Headlines That Matter
€ 38,90
Informação do Produto
| ISBN | 9781647125936 |
|---|---|
| Autores | Kavita Chandran, Saldene Lyte |
| Editora | Georgetown University Press |
| Formato | Capa mole |
| Número de páginas | 200 |
| Peso (kg) | 0,372 |
| Data de Publicação | 01/08/2025 |
| Preço (iva excl.) | € 36,70 |
| Imposto | € 2,20 |
| Preço (iva inc.) | € 38,90 |
| Disponibilidade | 3 unidades em armazém externo |
Descrição do Produto
An in-depth exploration of how breaking news affects investor sentiments and trader decisions—and ultimately the stock marketGlued to their screens for news alerts, financial traders must quickly decipher which ones are most reliable in order to make effective trading decisions. Journalists know that the headlines they craft must instantly grab the attention of a trader. This book focuses on the relatively unknown "Headlines" desk in newswire services, where journalists type breaking news for subscribers and the public. Drawing on their experiences as former Bloomberg headline writers, Chandran and Lyte reveal the processes of these teams that deftly link the two sides of news: information and interpretation. The insights this book offers will benefit students of both business journalism and finance, as well as CEOs, corporate communications directors, wealth managers, investors, and traders.