Marketing Communications
€ 100,90
Informação do Produto
| ISBN | 9781526438652 |
|---|---|
| Editora | SAGE Publications Ltd |
| Preço (iva excl.) | € 95,19 |
| Imposto | € 5,71 |
| Preço (iva inc.) | € 100,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.