The Making of a Status Symbol

€ 31,90


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Informação do Produto

ISBN9781526188410
EditoraManchester University Press
Preço (iva excl.)€ 30,09
Imposto€ 1,81
Preço (iva inc.)€ 31,90
Disponibilidade9 unidades em armazém externo

Descrição do Produto

This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .