Business Research Methods
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Informação do Produto
| ISBN | 9781473791343 |
|---|---|
| Editora | Cengage Learning EMEA |
| Publishing Date | 02/02/2024 |
| Preço (iva excl.) | € 91,42 |
| Imposto | € 5,48 |
| Preço (iva inc.) | € 96,90 |
| Disponibilidade | 7 unidades em armazém externo |
Descrição do Produto
Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan''s qualitive and holistic approaches are combined with William Zikmund''s quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.