The Handbook of International Advertising Research
€ 235,90
Envio em 4/5 dias
Informação do Produto
| ISBN | 9781444332377 |
|---|---|
| Editora | John Wiley and Sons Ltd |
| Preço (iva excl.) | € 222,55 |
| Imposto | € 13,35 |
| Preço (iva inc.) | € 235,90 |
| Disponibilidade | 1 unidade em armazém externo |
Descrição do Produto
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.