Marketing Strategy and Competitive Positioning
€ 103,90
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Informação do Produto
| ISBN | 9781292725017 |
|---|---|
| Editora | Pearson Education Limited |
| Preço (iva excl.) | € 98,02 |
| Imposto | € 5,88 |
| Preço (iva inc.) | € 103,90 |
| Disponibilidade | 5 unidades em armazém externo |
Descrição do Produto
Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.