Marketing for Hospitality and Tourism, Global Edition
€ 111,90
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Informação do Produto
| ISBN | 9781292363516 |
|---|---|
| Autores | James Makens, John Bowen, Philip Kotler, Seyhmus Baloglu |
| Editora | Pearson Education Limited |
| Formato | Capa mole |
| Número de páginas | 688 |
| Peso (kg) | 1,426 |
| Data de Publicação | 20/04/2021 |
| Preço (iva excl.) | € 105,57 |
| Imposto | € 6,33 |
| Preço (iva inc.) | € 111,90 |
| Disponibilidade | 4 unidades em armazém externo |
Descrição do Produto
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.