Marketing 2016
€ 115,90
Informação do Produto
| ISBN | 9781285858340 |
|---|---|
| Editora | Cengage Learning, Inc |
| Publishing Date | 08/01/2015 |
| Preço (iva excl.) | € 109,34 |
| Imposto | € 6,56 |
| Preço (iva inc.) | € 115,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
Pride and Ferrell''s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today''s competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.