Exchange Behavior in Selling and Sales Management
€ 318,90
Informação do Produto
| ISBN | 9781138465961 |
|---|---|
| Editora | Taylor & Francis Ltd |
| Preço (iva excl.) | € 300,85 |
| Imposto | € 18,05 |
| Preço (iva inc.) | € 318,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
Presents a framework for the successful operation of selling and sales management. This book is composed of eight fundamental building blocks, which provide a framework to describe the dynamics of consumer and organizational buying processes. It also provides a scientific, analytical approach to the personal elements in selling.