Innovation in Marketing
€ 302,90
Informação do Produto
| ISBN | 9781138441071 |
|---|---|
| Editora | Taylor & Francis Ltd |
| Preço (iva excl.) | € 285,75 |
| Imposto | € 17,15 |
| Preço (iva inc.) | € 302,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.