Fashion Marketing and Communication
€ 54,90
Informação do Produto
| ISBN | 9781138323094 |
|---|---|
| Editora | Taylor & Francis Ltd |
| Preço (iva excl.) | € 51,79 |
| Imposto | € 3,11 |
| Preço (iva inc.) | € 54,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.