The Language of Organizational Styling
€ 42,90
Informação do Produto
| ISBN | 9781107666979 |
|---|---|
| Editora | Cambridge University Press |
| Preço (iva excl.) | € 40,47 |
| Imposto | € 2,43 |
| Preço (iva inc.) | € 42,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.