Marketing Ethics and Consumer Society
€ 74,90
Informação do Produto
| ISBN | 9781032994901 |
|---|---|
| Editora | Taylor & Francis Ltd |
| Preço (iva excl.) | € 70,66 |
| Imposto | € 4,24 |
| Preço (iva inc.) | € 74,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and the wider social, cultural, and political context of marketing activities. A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics.