Doing Marketing Research
€ 82,90
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Informação do Produto
| ISBN | 9781032972244 |
|---|---|
| Editora | Taylor & Francis Ltd |
| Preço (iva excl.) | € 78,21 |
| Imposto | € 4,69 |
| Preço (iva inc.) | € 82,90 |
| Disponibilidade | 2 unidades em armazém externo |
Descrição do Produto
Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.