Brand Risk
€ 65,90
Envio em 4/5 dias
Informação do Produto
| ISBN | 9781032837840 |
|---|---|
| Editora | Taylor & Francis Ltd |
| Preço (iva excl.) | € 62,17 |
| Imposto | € 3,73 |
| Preço (iva inc.) | € 65,90 |
| Disponibilidade | 3 unidades em armazém externo |
Descrição do Produto
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin