Corporate Cancel Culture and Brand Boycotts
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Informação do Produto
| ISBN | 9781032670492 |
|---|---|
| Editora | Taylor & Francis Ltd |
| Preço (iva excl.) | € 75,38 |
| Imposto | € 4,52 |
| Preço (iva inc.) | € 79,90 |
| Disponibilidade | 2 unidades em armazém externo |
Descrição do Produto
This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.