The Psychology of Advertising
€ 84,90
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Informação do Produto
| ISBN | 9781032596136 |
|---|---|
| Editora | Taylor & Francis Ltd |
| Preço (iva excl.) | € 80,09 |
| Imposto | € 4,81 |
| Preço (iva inc.) | € 84,90 |
| Disponibilidade | 1 unidade em armazém externo |
Descrição do Produto
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.