Storytelling and Market Research
€ 54,90
Informação do Produto
| ISBN | 9781032064857 |
|---|---|
| Editora | Taylor & Francis Ltd |
| Preço (iva excl.) | € 51,79 |
| Imposto | € 3,11 |
| Preço (iva inc.) | € 54,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.