Value First, Then Price
€ 82,90
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Informação do Produto
| ISBN | 9781032012124 |
|---|---|
| Editora | Taylor & Francis Ltd |
| Preço (iva excl.) | € 78,21 |
| Imposto | € 4,69 |
| Preço (iva inc.) | € 82,90 |
| Disponibilidade | 5 unidades em armazém externo |
Descrição do Produto
Value-based pricing—pricing a product or service according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.