Business Model Innovation

€ 41,90


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Informação do Produto

ISBN9781009181693
EditoraCambridge University Press
Preço (iva excl.)€ 39,53
Imposto€ 2,37
Preço (iva inc.)€ 41,90
Disponibilidade2 unidades em armazém externo

Descrição do Produto

The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation.