Variable Quality in Consumer Theory
€ 246,90
Informação do Produto
| ISBN | 9780765604644 |
|---|---|
| Editora | Taylor & Francis Ltd |
| Preço (iva excl.) | € 232,92 |
| Imposto | € 13,98 |
| Preço (iva inc.) | € 246,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
An examination of consumer decision-making on products or services of variable quality. It addresses consumer-producer interaction at the level of the individual consumer; quality, consumption experience and willingness-to-pay; and how these issues affect the decision-making process.