The Jolt Effect
€ 34,25
Envio em 4/5 dias
Informação do Produto
| ISBN | 9780593538104 |
|---|---|
| Autores | Matthew Dixon, Ted McKenna |
| Editora | Penguin Putnam Inc |
| Formato | Capa dura |
| Número de páginas | 256 |
| Peso (kg) | 0,440 |
| Data de Publicação | 20/09/2022 |
| Preço (iva excl.) | € 32,31 |
| Imposto | € 1,94 |
| Preço (iva inc.) | € 34,25 |
| Disponibilidade | 9 unidades em armazém externo |
Descrição do Produto
For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their analysis to the vital and growing problem of customer indecision - and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new study of more than two and a half million sales conversations, they reveal a surprising truth: only by addressing the customer''s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.