Dealmaking
€ 31,90
Informação do Produto
| ISBN | 9780393358391 |
|---|---|
| Editora | WW Norton & Co |
| Publishing Date | 04/08/2020 |
| Preço (iva excl.) | € 30,09 |
| Imposto | € 1,81 |
| Preço (iva inc.) | € 31,90 |
| Disponibilidade | 2 unidades em armazém externo |
Descrição do Produto
Updated and enhanced in this new second edition, Dealmaking brings together negotiation and auction strategies to provide the jargon-free, empirically sound advice professionals need to close the deal. Harvard Program on Negotiation chair Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at a hybrid theory, outlining three specific strategies readers can use in complex dealmaking situations. Along the way, he examines case studies as diverse as buying a house, haggling over the rights to a TV programme and participating in the auction of a multimillion-dollar company. Informed by meticulous research, field experience and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to businesses.