Absolute Essentials of Marketing Research
€ 87,90
Informação do Produto
| ISBN | 9780367760335 |
|---|---|
| Editora | Taylor & Francis Ltd |
| Preço (iva excl.) | € 82,92 |
| Imposto | € 4,98 |
| Preço (iva inc.) | € 87,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.