Electronic Marketing
€ 66,90
Informação do Produto
| ISBN | 9780273684763 |
|---|---|
| Editora | Pearson Education Limited |
| Preço (iva excl.) | € 63,11 |
| Imposto | € 3,79 |
| Preço (iva inc.) | € 66,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.