Cultural Strategy
€ 50,90
Envio em 4/5 dias
Informação do Produto
| ISBN | 9780199655854 |
|---|---|
| Editora | Oxford University Press |
| Preço (iva excl.) | € 48,02 |
| Imposto | € 2,88 |
| Preço (iva inc.) | € 50,90 |
| Disponibilidade | 1 unidade em armazém externo |
Descrição do Produto
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.